Best Practices in Sales & Marketing

Register online now for this exciting series of lectures. The more sessions you choose the cheaper the individual sessions!

Please use the checkboxes to select the sessions you are interested in then complete your personal details below.

Series A: Supercharge your sales network Presenters: Sam Watts & Marc Pelletier ( French and English*)
A-1: Wednesday, February 25 The truth about sales channel motivation**
Learn how to
How to focus on the real sales-performance issues How to decrease misunderstandings How to recognise and address communication gaps How to quickly benefit from key communication principles	How to improve your effectiveness with downstream sales channels How to deal with your sales partners’ expectations of your company How do you build strong ties with sales partners and free more time How to cost-effectively support and motivate sales partners
A-2: Wednesday, April 7 You can’t win a race that has no finish line
Learn how to
How to validate your expectations of a sales partner How to cope with the exhaustive set of unique partnering parameters How to influence results without direct control over those involved How to measure the performance of downstream partners How to determine the principal components of performance measurement	How to implement a simple, effective measurement system How to manage sales relationships and get more share of mind How to document objectives and expectations How to manage a performance “crisis” with a strategic partner How to benefit from the “Twelve Touch” follow up system
A-3: Wednesday, May 12 From courtship to partnership: the art of sales-network management
Learn how to
How to design a network that accounts for market segmentation How to profile the sales partner that is best for you How to find the best available candidates then grab their attention How to screen candidates to get the right one for you	How to establish a Memorandum of understanding and bring “him” on board How to effectively integrate new partners into your organisation How to do a sales network audit How to successfully terminate relationships.

*Presenters will respond to questions in the language of your choice.
** Workshops are on Wednesday afternoons, from 1:30 - 5:30.

Series B: Double trade-show results as a “Level 4 Boother”
Wednesday, March 24 Presenter: Barry Siskind (Language: English)
Learn how to
Set realistic and measurable objectives Work the Booth as a "level four boother" Develop instant rapport on the show floor through new techniques Integrate the secrets of working the booth Approach visitors with new proven skills	Qualify a visitor in 4 minutes or less using six easy steps Disengage promptly and professionally with three handy tips Take more advantage of brochures, draws and premiums Develop your follow up program”

Series C: Use e-business to increase sales Presenters: Allain Lagadic, Peter Stewart, Benoît Lamoureux, Jeff MacDonald ( French and English*)
C-1: Wednesday, March 10 Identify the best e-business marketing opportunities
Learn how to
Identify the opportunities for e-business in your company Achieve sales and marketing objectives with the help of the web and e-business	Develop your action plan Estimate costs and identify the best partners
C-2: Wednesday, April 21 E-marketing: best strategies, tactics and tools
Learn how to
Drive more people to your website with an email marketing campaign Make banners, buttons and sponsors work for you	Expand your sales network through affinity programs Improve your positioning on search engines and web directories
C-3: Wednesday, May 26 Customer service, online B2B transactions, ROI
Learn how to
Part 1 : Client service and online B2B transactions Evaluate the usefulness and benefits of a B2B transactional website Set up your B2B online payments Choose the right level of security and privacy Fulfil your promise with on-time delivery, guarantees and ongoing support Increase your productivity, your profits and your efficiencies, by developing online relationships with your suppliers and principal clients Coordinate your people, your processes and your technology to ensure today's client is tomorrow's repeat client.	Part 2 : What's your payback? How should you calculate the return on investment (ROI) Ensure you are meeting your sales and marketing objectives Reduce the financial and dislocation/disruption risks Analyse your web or e-business project from a financial perspective Get the funding or financing you need.

*Presenters will respond to questions in the language of your choice.

Series D: Get the most out of trade-journal advertising
Wednesday, June 9 Presenters: To be determined
Learn how to
Plan an ad campaign Develop a winning creative strategy Get the best ad rates	Write effective news releases Get your articles published in trade journals Evaluate advertising and promotion results

# of sessions	Price	GST	PST	Total including tax
1	$225	$15.75	$18.06	$258.81
2	$365	$25.55	$29.29	$419.84
3	$475	$33.25	$38.12	$546.37
4	$585	$40.95	$46.95	$672.90
5	$695	$48.65	$55.77	$799.42
6	$805	$56.35	$64.60	$925.95
7	$900	$63.00	$72.23	$1035.23
8	$995	$69.65	$79.85	$1144.50

You may choose to pay by check or instantly online with PayPal^©.

REGISTRATION FORM

Personal Details* For multi-person registrations, call Marc at 1-877-990-4943 instead of registering on line to obtain the best price.

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*These personal details will only be used in conjunction with the course and will not be sold or used otherwise

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Best Practices in Sales & Marketing

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Series A: Supercharge your sales network

Series B: Double trade-show results as a “Level 4 Boother”

Series C: Use e-business to increase sales

Series D: Get the most out of trade-journal advertising

REGISTRATION FORM